Total Pets Launches with a Bark and a Yelp
Australia’s newest entrant into the fast-growing pet services and pet supplies market is a pure online play developed by a group of WA-based pet-lovers.
CEO Blaise Thomas said that his group had been researching the Australian pet and pet supplies markets for over three years, and around two years ago had decided to develop a “one-stop-site” to cater to pet owners and pet-related businesses. “The pet industry in Australia is huge and growing, with almost $10 billion spent annually on pet products and services” Mr Thomas said, “however until now there’s not been a single all-encompassing website offering pet owners and the pet industry a full range of information and services.”
totalpets.com.au has launched stage one of what is planned to be a continually-evolving online offering, with the first stage including a range of location-specific directories under a “Find Near You” banner, along with a section where pet owners can create and post profiles of their pets online for all to see. “Pet Profiles is at the centre of stage one of the Total Pets site,” Mr Thomas said, “and it will ultimately become a social networking community for pet owners, vets and other pet-related businesses where they can “meet” online to exchange and discuss information, tips and issues, as well as where pet owners can post photos, videos and stories about their pets.”
Mr Thomas said that the pet industry, like other fragmented industries before it, is going through a consolidation phase, with large groups aggregating vet clinics and pet supplies businesses at the “bricks and mortar” level but where, according to Mr Thomas, “no-one is paying much attention to the online space which is perfectly suited to such a fragmented industry”. Total Pets is determined to help pet owners and animal lovers get the services they require in one well presented and easy to understand website – totalpets.com.au.
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